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About us

Azure Outdoor is a business run by a large family of passionate outdoor enthusiasts. We have “lived” outdoors for as long as we can remember – whether hiking with our siblings, camping with the grandparents, cycling with mates, running to clear our heads after a long day, or just sitting on the beach soaking up the beauty around us. As our love for the outdoors and associated sports grew, so did our demand for high quality goods. 

Azure started a few years ago with our own brand knee guard and brace – where much research went into both the prevention of injuries, and also comfort for frequent use. The knee-guards have taken off in the European and US markets, and due to high number of requests from existing customers, we are currently conducting significant research and development into expanding the Azure range. 

In the interim, after gaining invaluable experience within the eCommerce world in Europe and the US, and of course, enjoying everything the outdoors had to offer abroad, the husband and wife team were yearning to go back to their roots on African soil. They missed trail running through the Natal Midlands, Mountain Biking along the escarpment, racing the famous Cape Town cycle tour and taking part in the great outdoor atmosphere that only South Africa can offer. They recognised that there are many fantastic brands are already being promoted with their beautiful country, and they handpicked those that truly embody their core values in terms of both quality and fit for purpose goods.


If you have any questions on our product ranges or if we can assist please contact us, we love to talk about our products.